we love Anime, not because we are afraid of reality. Anime is just a higher version of reality which only we can understand
Saturday, 15 February 2014
Let's Find Out More About Toei Animation, The Company Who produced the first color anime feature filmin 1958
Toei Animation Co., Ltd.(Tōei Animēshon Kabushiki-gaisha) is a Japanese animation studio owned by Toei Company, Ltd.The studio was founded in 1948 asJapan Animated Films(, Nihon Dōga Eiga, often shortened to Nichidō Eiga). In 1956, Toei purchased the studio and it was reincorporated under its current name. Over the years, the studio has created a large number of TV series, movies, and adapted many Japanese comics by renowned authors to animated series, many popular worldwide. Hayao Miyazaki, Isao Takahata, Leiji Matsumotoand Yoichi Kotabehave all worked with the company in the past. Toei is a shareholder in the Japanese anime satellite televisionnetwork, Animax, along with other noted anime studios and production enterprises such as Sunrise, TMS Entertainmentand Nihon Ad Systems Inc. The company headquarters are located in the Ohizumi Studio in Nerima, Tokyo.
Until 1998, the company was known asToei Doga(Tōei Dōga Kabushiki-gaisha ?) (although even at that time the company's formal English name was "Toei Animation Co., Ltd."), with "dōga" being the native Japanese word for "animation" which was widely used until the 1970s. Their mascot is the cat Pero, from the company's 1969 film adaptationof Puss in Boots.
Toei Animation produced the anime versions of works by many legendary manga artists, including Go Nagai, Eiichiro Oda, Shotaro Ishinomori, Mitsutoshi Shimabukuro, Takehiko Inoue, Mitsuteru Yokoyama, Masami Kurumada, Akira Toriyama, Leiji Matsumoto and Naoko Takeuchi. In addition, the studio helped propel the popularity of the magical girland Super Robot genres of anime; among Toei's most legendary and trend-setting TV series include the first magical-girl anime series, Mahoutsukai Sallythe anime adaptation of Mitsuteru Yokoyama's manga of the same name, and Go Nagai's Mazinger Z, animated adaptation of his manga, which set the standard for Super Robot anime for years to come.
Although Toei Company usually lets Toei Animation handle its official animation works, on occasion they may hire other companies to provide animation on their behalf, such as Sunrise for the Robot Romance Trilogy, Toei Company handled the overall production, but the animation work went to Sunrise instead.
Anime created by Toei Animation that have won the AnimageAnime Grand Prix award have been Galaxy Express 999 in 1981, Saint Seiyain 1987, and Sailor Moonin 1992.
In addition to producing anime for domestic release in Japan, Toei Animation also provided animation work for several American box office motion pictures and television series for US companies, dating back as far as the 1960s, but they mostily provided outsourced production work during the 1980s.