Manga-Publications:- In Japan, manga constituted an annual 40.6 billion yen (approximately $395 million USD) publication-industry by 2007. In 2006 sales of manga books made up for about 27% of total book-sales, and sale of manga magazines, for 20% of total magazine-sales. Recently [ when], the manga industry has expanded worldwide, where distribution companies license and reprint manga into their native languages. Marketeers primarily classify manga by the age and gender of the target readership. In particular, books and magazines sold to boys (shōnen) and girls (shōjo) have distinctive cover-art, and most bookstores place them on different shelves. Due to cross-readership, consumer response is not limited by demographics. For example, male readers may subscribe to a series intended for female readers, and so on. Japan has manga cafés, ormanga kissa (kissais an abbreviation of kissaten). At amanga kissa, people drink coffee, read manga and sometimes stay overnight. There has been an increase in the amount of publications of original webmanga. It is internationally drawn by enthusiasts of all levels of experience, and is intended for online viewing. It can be ordered in graphic-novel form if available in print. The Kyoto International Manga Museum maintains a very large website listing manga published in Japanese.